Lead Statuses and Pipeline Value

1 min read

The six lead statuses and what your pipeline is worth.

Every lead has one of six statuses, and can have an expected value, so you can see what your pipeline is worth.

Overview

This guide explains the statuses and the pipeline value.

Who Can Access

Agency AdminTeam Member

The Six Statuses

StatusUse it for
NewJust came in
ContactedYou have been in touch
QualifiedA real fit for your services
ProposalYou have sent a proposal
WonConverted to a client
LostNot going ahead

The statuses are fixed. Change a status from the Pipeline card on the lead page, by dragging the card on the Kanban board, or on the Edit Lead page. Won is set only when you convert the lead, or when the lead accepts your proposal.

Pipeline Value

  1. Set an expected value

    On the lead page, enter what you expect to earn under Expected value in the Pipeline card.

    Lead Pipeline card with stages, status, assignees and expected value
  2. See the totals

    On the Leads page, each status shows the total expected value of its leads, how many there are, and how many have no value yet. The table has a Value column.

    Lead status tabs with counts and the expected value of each status

Frequently Asked Questions

Can I add my own statuses?⌄
No. There are six fixed statuses.
Does a Lost lead count in the pipeline?⌄
It is shown under Lost on its own, apart from the open statuses.